Social Media Content Strategy

Determining Content Focus
Determining Content Type
Determining Content Posting Frequency
Creating Content Calendar

I. Determining Content Focus

Content needs to have a focus in terms of the topics you plan to cover and the tone it will take. Here are some pointers for determining that focus.

Stimulate engagement. It could be educational, entertaining, inspirational, or promotional. Likely it should contain elements of all four.

Demonstrate knowledge and thought leadership. One way to garner trust is by establishing yourself or your company as an expert.

Consistent with the mission and culture of your business. You don’t want content that is out of step with your company’s character, image, and personality — it would come across as not authentic. (more…)