Web Traffic Generation Tips

Here are 40 simple actions you can take to get started.

1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.

2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.

3. Make the website personal by giving it its own tone and voice.
People buy people.

4. Follow the HEART rule of creating o­nline content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely.)

5. Use language that is appropriate to the audience. It will build empathy.

6. Regularly add new content to your site. It shows that the business
is alive and kicking.

7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.

8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.

9. Don’t make outrageous and unbelievable claims, like “Read this blog
and you’ll be a millionaire by the end of the week.” People are used
to scams, get-rich-quick schemes and rip-offs.

10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.

11. Publish case studies about customers you have helped, who use your
product, etc.

12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.

13. Focus o­n building your long-term reputation, not o­n making quick sales.

14. Write articles for humans, not search engines.

15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.

16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.

17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.

18. o­n the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company.

19. Provide a telephone number that people can call and talk to a person.

20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.

21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.

22. Think carefully about the adverts you display o­n your site.
Ensure that they are relevant to your subject and audience.

23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.

24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.

25. Ensure that you have a security and privacy policy which is linked
from the footer o­n every page. Make the link more prominent o­n all
the order pages.

26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.

27. Clearly state your refund and returns policy.

28. If you use PayPal, put the PayPal logo o­n your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo o­n your site.

29. Use Google search o­n your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name o­n your site instills
trust.

30 If there are well-known industry associations for your subject,
join up and put their logos o­n your site.

31. Have a forum o­n your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain.’

32. Allow people to comment o­n articles. Interactivity and an
exchange of views build community and a sense of involvement.

33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.

34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.

35. o­n every page, state, “We take your privacy and security very
seriously.” Link the statement to the security and privacy policy.

36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a o­ne-day taster, ‘a week before billing
starts’ or a monthly trial.

37. o­nly ask for information from customers that you really need. For
example, for an email newsletter sign-up, the o­nly information you
REALLY need is an email address, so that is all you should ask for.

38. If you have pricing o­n your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19.50. I didn’t buy it as I felt they had deliberately tried to
mislead me.

39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it o­n your website
regularly.

40. Allow people to “unsubscribe” from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.